Rethinking Email Deliverability
What Really Matters When You Hit Send
Tuesday, December 8, 2026 | 1:00 PM Eastern
Free 45-minute live workshop, including Q&A. Clicking Send and seeing your platform report an email as delivered... that's only part of the story. Delivered doesn't always mean it reached the inbox. In this workshop, I'll help you understand what actually matters, rethink a few common misconceptions, and recognize the parts you can influence.
Why this workshop?
Spam folders. Promotions. Open rates. Unsubscribes. Sender reputation. The advice out there can feel like it contradicts itself at every turn... and it's hard to know what to believe.
This workshop brings it back to the fundamentals, without the technical overwhelm. Along the way, I'll introduce the three foundations I teach: Know Your Setup, Build Sender Trust, and Protect Your Deliverability. Together, they're what help you Hit Send With Confidence.
What we'll explore
Delivery vs. inbox placement
What "delivered" actually tells you, and why it isn't the same as reaching the inbox.
Promotions is part of the inbox
Why landing in Gmail's Promotions tab isn't a deliverability failure, and why the distinction that matters is inbox versus spam.
Rethinking engagement
A fresh look at unsubscribes, open rates, clicks, and replies, and what each one can and can't tell you.
Where to focus
What actually influences deliverability, so you know where your attention is best spent.
Just so you know what to expect... this is a teaching session. We won't be running technical audits or troubleshooting individual accounts.
Workshop details
Date
Tuesday, December 8, 2026
Time
1:00 PM Eastern
Cost
Free
Format
45 minutes total. About 30 minutes of teaching, then 15 minutes of live Q&A.
Replay + resources
Can't make it live? Register anyway! Everyone who registers will receive access to the replay and workshop resources.
Live Q&A
Attend live for a chance to have your own email deliverability question answered!
Ready to Rethink Email Deliverability?
Registration is free. Once you sign up, I'll email you the workshop details and how to join on December 8. You'll also get the replay and resources afterward, whether or not you make it live.
