stop guessing, start growing:

transform email marketing from a daunting task to a powerful asset

The Roadmap To Email Success is a 1:1 collaboration where we work together to strategize your path to email success!

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EMAIL MARKETING DOESN’T HAVE TO BE OVERWHELMING

With the right strategy, it becomes:

A consistent way to nurture your audience
A reliable source of leads and revenue
A natural extension of your unique business voice

Whether you’re starting from square one or have been working on your email strategy for a while, this experience is designed to meet you where you are.

You may be asking yourself:

“Where do I even start with email marketing?”
“How do I know which tools to use?”
“What if I’m wasting time on strategies that won’t work for my business?”

In our one-on-one session, we’ll tackle these questions and more.

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Imagine this instead:

You know exactly where to begin, and what tools to trust.
You can create a strategy that works for your business, without wasting time.
You can finally move forward with confidence, knowing your email marketing is an asset that drives growth.

We’ll work together to simplify your process, address your specific challenges, and create a personalized roadmap to help you take on email marketing with confidence.

What You’ll Receive:

Comprehensive Intake Questionnaire: A detailed questionnaire designed to uncover your unique goals and challenges, ensuring a tailored approach.
60-Minute 1:1 Strategy Session: A focused Zoom meeting to analyze your current email marketing efforts or explore potential strategies, delving deep into your specific needs.
Customized Action Plan: A written plan, accompanied by a visual roadmap, outlining clear next steps to guide your email marketing journey (received within 72 hours upon completion of our 1:1 session).
Session Recording and Transcript: Access to a recording and transcript of our session for future reference and easy review.
On-Demand Email Support with Scheduled Check-Ins: Two schedules accountability check-in emails, plus the flexibility to email me anytime with questions or concerns. Responses within 24-48 hours, ensuring guidance every step of the way.
Follow-Up Consultation: A follow-up call three weeks later to assess your progress, address any questions, and refine your strategy as needed.
Post-Collaboration Summary: A personalized summary highlighting your accomplishments and tailored recommendations for your next best steps.
BONUS The Action Plan Atlas: A beautifully designed PDF booklet featuring your personalized action plan and roadmap, a glossary of essential terms for clarity at every step, quick-reference tips and reminders for key stages of your strategy, and dedicated space for notes and insights from our collaboration—helping you stay focused, aligned, and confident moving forward.

By the end of our collaboration, you’ll gain the clarity, confidence, and actionable tools to grow your audience, cultivate meaningful relationships, and transform email marketing into a key asset for your business.

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EMAIL STRATEGY IN ACTION

The Tech Intimidated Beginner

Meet Lynn, a small business owner with big dreams but no idea where to start with email marketing. Every time she thought about setting up an email list, she felt overwhelmed by the tech. After our session, I provided her with a clear action plan and roadmap. With this step-by-step guide, Lynn set up her email system and crafted her first welcome email. Within weeks, she confidently launched her first campaign and even made her first sale through her list.

The Jargon Demystifier

Tom runs an online coaching business and had been hesitant to email his list. He felt like he was drowning in marketing jargon and struggled to determine which methods best matched his brand and voice. After our session, I provided him with a clear action plan, simplifying complex terms into digestible content. With the roadmap in hand, Tom crafted clear, engaging emails that resonated with his audience. His email engagement improved immediately, with subscribers commenting on how easy and welcoming his emails felt.

The QR Code Conversion

Brook owns a local boutique and wanted to grow her email list but wasn’t sure how to connect with her in-store customers. As part of the action plan, I included a simple system using a QR code linked to a sign-up form. Maggie placed the QR code on her checkout counter, making it easy for customers to join her list while they were making purchases. With the clear roadmap in hand, Brook implemented the plan and saw a 40% increase in sign-ups from in-store customers within the first month.

​See More Email Strategies In Action​

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FAQs

Q: Is this collaboration suitable for any type of business?
A: Absolutely! Whether you’re a service provider, creative professional, small business owner, or any other type of entreprenuer, we’ll tailor the strategy to align with your specific industry, audience, and goals.
Q: What if I don’t have an email list yet?
A: No problem! This session will help you start strong with a plan that works for your business. We’ll walk through creating an effective strategy, including things such as determining which email marketing platform to use, setting up templates, forms and automations, gaining subscribers, what types of emails to send, what cadence to send them at, etc.
Q: What if I‘m not sure what I need help with
A: That’s perfectly fine! The intake form you’ll fill out before the 1:1 session helps identify areas to focus on. We’ll discuss those further during the sessions and determine what needs to be focused on.
Q: What if I’ve tried email marketing before, but it didn’t work?
A: That’s okay! We’ll identify what didn’t work and create a fresh strategy tailored to your audience and goals. Sometimes it just takes a new approach to see results.
Q: What if I don’t like selling in emails?
A: That’s completely fine! Your emails don’t have to be about selling-they can focus on building relationships with your audience. We’ll create engaging newsletters and content that provide value, spark conversations, and foster trust. Over time, these connections naturally support your business growth.

​See More FAQs​

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​WHAT’S INCLUDED

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Comprehensive Intake Questionnaire (Value $150)

60-Minute 1:1 Strategy Session (Value: $500)

Customized Action Plan & Visual Roadmap (Value $800)

Session Recording & Transcript (Value $150)

On-Demand Email Support with Scheduled Check-Ins (Value $300)

Follow-Up Consultation (3 Weeks Later) (Value $125)

Post-Collaboration Summary (Value $300)

BONUS: The Action Plan Atlas (Value $500)

Total Value: $2,000

Special Launch Price: $497

First 5 Clients: Only $297

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Hi! I’m Dana-an email specialist with a passion for supporting small businesses and the dedicated entrepreneurs behind them. My mission is to help you build an email list and marketing strategy that not only strengthens your connection with your audience but also becomes a valuable, measurable asset for your business.

Dana Marbella Casale

Email Marketing Specialist

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SCHEDULE YOUR 1:1 EMAIL STRATEGY SESSION NOW

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