Reader,

Lately I’ve been thinking about how fun it is to learn something new — not just the skill itself, but the surprise of discovering pieces of yourself you didn’t know were there.
​
The things you’re naturally good at.

The things that feel strangely intuitive.

The things that quietly light up your brain.
​
For me, one of those discoveries has been creating custom GPTs — little digital helpers that make my days feel more grounded and clear.

A couple of years ago, the idea of building custom digital assistants — for my business, for clients, even for my personal life — would’ve made me laugh. It took me a while to embrace AI at all. But once I stopped resisting it, I realized how supportive the right tool can be when it’s thoughtful, intentional, and built around how you actually work.

And now? I genuinely love creating them, and have built them for just about every corner of my world:

Personal GPTs — like the symptom tracker I use when my daughter is sick, or the log that keeps all the ingredients I need to avoid because of my severe food allergy. I even built a little “brain-dump space” that catches my spirals in the moment and helps me sort through them afterward.

Business GPTs — including voice-checkers that review my writing to make sure each client’s tone stays distinct and true to their brand, and deliverability reviewers that flag anything that might keep an email from actually landing in the inbox of someone who asked to hear from them.

Seasonal + Practical GPTs — like the Black Friday GPT I’m building this week, whose only job is to pop up and ask, “Do you actually need this?” before I hit checkout. A very necessary system of accountability.

What I love most isn’t the convenience, it’s the clarity. These little tools keep my brain from juggling a hundred loose thoughts. They help me make better decisions. They free up space so I can stay present with the work (and people) that matter.

And the more I build, the more excited I get about what’s possible — for myself, my clients, and other small business owners who want systems that feel simple, supportive, and sustainable.

I have a whole idea bank of email-related GPTs in the works, and I can’t wait to share them soon.

It feels good to learn something new — especially when it opens doors you didn’t even know were there.

​
Talk soon,
​
Dana 🌸
​
P.S. I’m curious — have you ever used a custom GPT? A simple yes, no, or even “wait… what is a GPT?!” is perfect. And don’t worry, I’ll be the one reading it, not one of my little coworker bots 😉