Hey Reader,

True story: the very first test newsletter I ever sent to myself disappeared into the email-land void.

It didn’t arrive in my inbox. It wasn’t in spam. It was just gone... off to who knows where, never to be found again.

And let me tell you, if that didn’t knock me back and fill me with doubt, then nothing would.

But I ignored that little voice whispering, “You have no idea what you’re doing. Maybe this isn’t for you.”

Instead, I started digging, reading every tech article my ESP offered, searching high and low until I realized the fix was simple: authenticating my domain.

I followed the steps, got that sweet verified message, hit send again… and that same email finally appeared at the very top of my inbox.

And yes, I literally cheered.

That moment taught me how important deliverability really is — even before you hit send to your whole list.

Since then, I’ve learned how to get the behind-the-scenes stuff right so emails actually land where they’re supposed to. Now, I help creative entrepreneurs and small business owners avoid those same facepalm moments, and keep their emails in front of the people who want to see them.

If you’re still figuring things out, just know I’ve been there too.

Hit reply and tell me about your own “where did that email go?” moment. I’m all ears.

From Your Inbox to Theirs,

Dana

P.S. Ever wonder if your emails are actually reaching your readers? Inbox Confidence GPT spot deliverability issues right in your draft and shows you how to fix them before you hit send.