Hi Reader,

If you’re opening this on Black Friday, consider me genuinely impressed — and truly grateful. I know your inbox is overflowing today, so I just wanted to send a warm hello from my corner of the internet.

This week I stepped into a new family role: project lead for our annual family calendar. With 23 families contributing photos, it’s a lot to organize — but I’m genuinely enjoying it. As the submissions roll in, I’ve been reminded how precious it is to have something that holds our memories. Most of us end up moving the calendar to the bookshelf once its time on the wall is over — keeping it as a little photo album we return to again and again.

And it struck me how similar that is to email.

The emails that resonate — the ones that land at the right moment — tend to be the ones people keep.
Maybe they star them, maybe they tuck them into a folder, maybe they revisit them when they need a little clarity or grounding. There’s something meaningful about creating messages that people want to come back to.

If you’ve been wanting your own emails to feel more like this — more intentional, more “keepable,” more like a place your readers can return to — I’d love to support you.

​👉 I’m offering a free 20-minute Diagnostic Call where we can take a look at what’s happening inside your email ecosystem and identify what will help you build something steady, clear, and truly connective. No pressure — just clarity and direction.

Feel free to tuck this email away and return to it whenever it feels right — there’s no expiration on the invitation.

Wishing you a weekend full of moments worth saving for your family’s wall calendar.

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Talk soon,
​
Dana 🌸